Juan Valdez

We are the only coffee brand of international relevance that belongs to coffee producers. In 2002, the National Federation of Coffee Growers of Colombia, a non-profit organization that represents more than 500,000 coffee producing families, gave the Juan Valdez® brand the mission of opening businesses around the world that will generate value directly for them. Colombian coffee growers: specialized stores, department stores, institutional channel and e-commerce portal.

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